What is the psychology that makes some adverts work? – Newstalk

Some adverts are memorable and others totally forgettable. Seán Higgins is the Managing Director of Future Proof Insights.  He specialises in the use of Consumer Neuroscience and Neuromarketing where they use various biometric sensors to measure effectiveness using subconscious measures. Seán spoke to Joe on the show this morning to discuss what is the psychology that makes some adverts work?

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Source: https://www.newstalk.com/podcasts/breakfast-business/what-is-the-psychology-that-makes-some-adverts-work

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