April 21, 2022
The ASU Department of Psychology gathered to celebrate and unveil the naming of the Robert B. Cialdini Social Psychology Laboratories. The event was punctuated with the revealing of an interactive display and plaque that depict Cialdini’s contributions to Arizona State University and to the field of social psychology.
Cialdini is an ASU professor emeritus of psychology and marketing and has given 51 years of service to the university. He has spent his entire career researching the science of influence, earning him an international reputation as an expert in the fields of persuasion, compliance and prosocial behavior. Cialdini has published over 200 articles, books and reports, and he is widely known for his book “Influence,” a New York Times No. 1 bestseller, now in its third edition with over 5 million copies sold worldwide, and in over 40 languages.
“Bob Cialdini is unquestionably one of the greatest social psychologists of the last century,” said Katherine Milkman, professor of psychology at the Wharton School at the University of Pennsylvania and No. 1 New York Times bestselling author of “How to Change.”
A video touch display at the unveiling highlighted many of Cialdini’s accomplishments, but also the impact he has had on the current leaders of social psychology and influence, such as Milkman, Angela Duckworth, Adam Grant and Nobel Prize winners Daniel Kahneman and Richard Thaler.
“He is everything that we hope to be as academics and, frankly, as people,” said Noah Goldstein, professor of management and organizations, and Bing (’86) and Alice Liu Yang Endowed Term Chair in Teaching Excellence at the UCLA Anderson School of Business. “When I tell people that Bob Cialdini was my mentor, the most common response I receive is … ‘Bob Cialdini is my hero.’”
The interactive screen on the …….